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TUSKER LITE'S ENDORSEMENT TO KENYAN DJS



Recently Tusker Lite  launched a campaign dubbed ‘Lite the way’, a campaign aimed at rocketing up its consumer base, complete with  a contemporary and vibrant new look Tusker Lite bottle.

Tusker Marketing Manager zeroed in  that the campaign encompasses a series of Club parties countrywide. Similar to Smirnoff Fiesta parties that saw revelers travel from town to town. 
 Lite The way will revolutionize the Club night Life scene, Consumers can participate in various activities both in Kenyan clubs and on social media.. #LiteTheWay will be the hashtag used on twitter.

The launch event was headlined by some of the best DJs in  Kenya’s club scene and the campaign will cover 3 major towns and 2 cities in its subsequent acts. DJ Kym DJ UV, DJ Stretch,
DJ Pierra, and DJ Burn will be on the doubles through the 5-month campaign
Tusker lite nurtures local talent in the deejaying industry by provision of this rare platform and us at dj mag we are happy that they decided to use djs for this campaign opposed to the traditional endorsment of artistes for brand launchs. 

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